Jim worked closely with LEAF, and managed their farm demonstration projects for Natural England. The main aim of these projects is to give the general public a better understanding of agriculture and the kinds of issues that face modern farmers. There is an emphasis on the importance of supporting local agriculture, as well as promoting local produce where appropriate.
Another key target of the projects is to encourage farmers to work more closely with each other, and the sharing of ideas and views to create a stronger and more successful industry.
Jim still believes in the ideals and beliefs of LEAF.